In the United States today, almost three-quarters (72%) of Americans use at least one type of social media. These people use social media to connect with others, engage with new content and businesses, entertain themselves, and share information. If you are a business, there are huge benefits to utilizing the power of social media.
Building connections on social media helps to grow your company’s reach, whether it is a small business, a large corporation, or one individual such as an influencer. In this blog post, we will highlight 3 essential tips to build connections on social media platforms and reap the benefits.
1. Share Content That Your Audience Loves
Marketing has come a long way from black and white adverts in newspapers or voice-only messaging on the radio. In the era of digital marketing, an age marked by significant competition among businesses, it is possible to create content that your audience simply can’t ignore.
One such way is to engage with your audience through the use of video marketing. This is particularly useful for Instagram, given its focus on visual messaging, but is also highly effective on Facebook, Twitter, and other platforms.
The old saying of ‘show, don’t tell’ holds true here, as high-quality video marketing captures the attention of your audience and helps them to clearly understand your message. Video marketing helps to drive traffic, increase leads and sales, fosters a conversation on social media channels, and helps you to stay relevant.
Click here to learn more about video marketing on Instagram.
2. Continue the Conversation in the Comment Section
Respond, respond, respond! If people like your content and are willing to engage, then they deserve to be responded to. Creating a back and forth conversation is wonderful; it helps to foster a bond between you (the business) and the customer.
The key here is to be authentic. Stock replies won’t cut it, you need to have a real person taking the time to pen thoughtful replies that mention the person by name.
3. Create a Brand Voice That Is Relatable
Who is your target audience? Are they teenagers, CEO-types, or people who enjoy a particular type of music, sport, or activity? Understanding your target audience is key to staying relevant on social media and building connections.
Your brand voice should reflect your audience. It can be humorous or serious; it can use slang words; it can even jump on topical memes that people will gravitate towards.
Learn How to Build Connections On Social Media
When you build connections with your audience on social media, you increase your business’s reach, awareness, and authority. This form of social media marketing helps to drive traffic to your website and boost leads and sales. The about tips are designed to help your business stand out and impress social media users.
Like this blog post on how to engage your audience on social media? Be sure to check out our other interesting articles on the rest of our blog today.