Examples of Businesses That Use Data Virtualization

No matter what industry you are in, chances are your business has some competition. You’re constantly working to keep a competitive edge and be one step ahead. You need customers and the best products to offer them. From manufacturing to healthcare to communication platforms, you need real-time data and actionable insights to create better business practices. Having data analytics and business intelligence platforms will help you achieve these lofty goals you have for your business all while staying ahead of the competition.

There are a number of different data analytics tools. One of the keys to a true digital transformation is data virtualization. This is an essential step that will help you take unstructured data and confusing metrics and turn them into understandable, organized insights. When you virtualize your organization, you are keeping up with the modern landscape of business today. These processes can be integrated and personalized for your specific needs. Find a way your company can benefit from data virtualization technology. Let’s take a look at exactly what data virtualization can do for a number of different important industries throughout the world.

What is data virtualization?

Let’s start with a simple definition of what data virtualization is. A data virtualization system is essentially a bridge between diverse data sources that brings all information to one centralized location. This modern layer helps fuel your analytics by creating a better database that delivers information quickly and effectively.

Without virtualization, your information would be lost and data integration would be incredibly difficult. This technology can apply throughout the analytics sphere within advanced analytics and predictive modeling. Take on more projects and release better products with the help of these internal processes. With the flexibility and agility that virtualization can provide, there are so many different industries that thrive with this technology.

Communication Systems

The way you communicate with customers is an essential part of any business, which is why the communication industry itself operates on such a large scale. Becoming a customer-centric operation means prioritizing important communications. This can be anything from call center operations that need to be fully integrated to organizing customer surveys in a better way.

You want to give your clients a voice with Voice of the Customer, or VOC, technology. Get feedback that is based on context and close communication loops in a quick manner. With software-based virtualization, you’ll be able to take feedback from consumers and immediately use it to improve consumer products and other strategic business plans.


So many people benefit from the healthcare industry. This area helps keep people healthy with new innovations and effective processing. Data virtualization can provide additional information to help developers find new treatments and cures for hard diseases. You’ll also be able to integrate the health insurance field with easier record-keeping for doctors and billing departments alike.

Banks and Financial Systems

If money makes the world go around, isn’t it essential that you understand your financial reports and bank statements? These organizations need data virtualization to help track income, manage risks, and improve trade regulations. With better integration and clear operating systems, all companies can better track their finances thanks to data virtualization. This is a great way to guarantee your bottom line is always being hit.


While you may think of manufacturing as a more physical industry, you still need assistive technology on the data management side. Dashboards and digital twins will help you gain insights into changes to your manufacturing processes. Learn more about inventory tracking and asset management. When you optimize your factory with real-time insights, you are setting yourself up for success because of better data access.


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