Did you know that color can affect the way consumers perceive marketing content? It makes sense—after all, many people already associate colors with certain emotions, flavors, types of weather, etc.
However, color isn’t the only thing to consider when you create a brand concept. The design, especially of your logo, is just as important and can even determine your use of color too.
Lately, brands have been using minimalist design tactics when developing their branding materials. But how exactly can you apply minimalist design elements to your own brand?
We’re here to help you out. Keep reading below to learn the basics when it comes to crafting minimalistic branding materials.
Determine Your Values
Before you can begin creating an appearance for your brand, you need to figure out your brand’s values. What does your company stand for and how can you incorporate that into your branding?
For example, say you make reusable shopping bags. Your brand would naturally value sustainability, transparency, accountability, and environmentally-friendly practices.
After determining your values, you’ll get a better idea of what you want your marketing materials and logo to represent. Building off the example above, you could create a design that centers around an environmental concept.
If you have a couple of ideas forming already, use Adobe’s logo creator free of charge to flesh out your concepts. Remember that when coming at it from a minimalistic approach, you’ll need to really narrow down your ideas and focus on the most important aspect of your brand.
Make Sure to Stand Out
Before creating your branding materials, review the visuals of your competitors. Search for patterns and similarities and discover where you’d have the potential to stand out?
In a sea of monochromaticity, a bright pop of color can do wonders to set you apart from competing brands. In fact, that’s the beauty of minimalist design in general. You can instantly elevate a standard design by simply adding one unique element, such as a quirky font or an intense color.
Create Something Easily Moldable
When developing a minimalistic design, simplicity is the most important part. You don’t want to overwhelm the viewer with too many elements and lose their interest.
Luckily, using simple elements actually makes it easier for marketing purposes. For example, if you use a two-hue color palette, your website and socials will have a sleek and polished look instantly. Minimalistic design embraces white space, so try to use color more as an accent than the leading device.
A simple design also gives you wiggle room if you ever choose to tweak it or rebrand in the future. You want to still be recognizable if you have to change your design to keep up with trends. Simple shapes and typography are far easier to modify and keep consistent than more complex designs.
Utilize the Power of Minimalist Design
Sometimes less really is more. By using a minimalist design, you can stand out from your competition and build upon your logo years down the line. With the info above, you’ll have no trouble designing your own minimalist logo and shaping your brand identity.