How to Develop a Local Marketing Strategy

Did you know that the average amount of budget that companies spend on marketing is around ten percent? This can be a significant chunk of your company if it is already stretched thin or has limited capacity for resources.

If you are new to small business marketing, then you probably need to come up with a local marketing strategy that will effectively use your budget. Here are some local marketing tips for finding the best marketing solutions for your business.

Radio Advertising

Though it may seem like radio is a dying medium, tons of people still listen on their commute every single day. Radio commercials are a great advertising method because they can capture attention during a time when someone wants to listen but is maybe too involved to change the station.

Since there is no visual element to radio commercials, you need to rely on audio to sell your product or service. Make sure to come up with a jingle or a catchy phrase so people can remember your information without having to write it down somewhere.

Television Commercials

Television is still a popular method for small business marketing because you can advertise to your specific demographic. Similar to running radio ads with certain stations, you can pay to advertise on your local news channel.

However, television ads are not cheap, so if you want to try to gain customers this way, you should invest in a high-quality commercial.

Social Media Ads

Social media is one of the best ways that you can advertise to all sorts of people. You can use multiple platforms depending on your target market. Many of these social media sites offer local marketing tools to help you reach the right customers.

With social media marketing solutions, you can also monitor how effective your ads are on social media platforms. That way, you can make adjustments to see what works for you, and not waste money on useless marketing tools.

Paper Flyers and Business Cards

Even in the age of digital marketing, paper advertising is still one of the best marketing solutions out there. Always keep some business cards and flyers on hand in case you run into someone who may have an interest in your services.

You can also put up your information in places that feature community bulletin boards, such as coffee shops and cafes. These are some of the most effective local marketing tools. You are more likely to attract people in your area, rather than strangers on the internet.

Find the Perfect Local Marketing Strategy

If you want to establish a great local marketing strategy, you should not have to invest inordinate amounts of time and effort into marketing solutions. With these local marketing tips, you can feel confident that you will gain more customers in no time.

Would you like to perfect your marketing and every other aspect of your business? Take a look at our Business section for more advice on how to improve your company today.

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