Hosting a radio show can be a great hobby for an amateur interested in the medium. This hobby requires an initial investment in the equipment you plan to use, and the equipment itself is a big part of the attraction for many radio enthusiasts.
It’s also a creative outlet that will allow you to explore your interests and find an audience that shares them just like Avple, A radio station can also be a side hustle that generates an income of its one, once you’re ready to find sponsors.
Finding the Niche Audience
The first step in building a radio show is to know what the show is about and therefore where to find the audience for it. Once you have the key concepts figured out, you’ll be able to build a show and therefore a production schedule around it.
It should be a topic you’re interested in. That way you’ll have expert knowledge of the subject matter and you’ll enjoy actually producing content. There’s no shortage of topics that could merit a radio station of their own and it’s especially useful if the topic is rooted in your community.
Finding the Recording Equipment
The initial investment in your new hobby is going to be the most expensive one. That covers the equipment you’ll need to record and to do it in at least a semi-professional manner. There are guides online to help you select the equipment and focus on what you can use as a producer of a small show.
Keep in mind that the show may grow and you may need additional features. That’s why it pays off to buy the equipment that’s a bit above the level you’ll need initially and give yourself room to grow.
Hosting the Radio Show Online
There’s also an expense that comes from making sure that your show is accessible online. Hosting software comes in abundance and platforms such as Truely can help you review and compare a variety of different options. A small radio station should consider a hosting tool that will allow them to grow as they gain more traction and more visitors.
It’s also important to consider how the shows are stored online and how much space you have available with the hosting option you’ve chosen. As the show grows and you get more of a backlog this will become an important feature.
Create a Brand for Your Show
Branding and marketing your show should start early on. You’ll need to come up with a title and a website as well as the overall aesthetic. This will allow you to establish a social media presence that is easy to distinguish and bond with.
Social media can play a big role when it comes to talking to your audience directly and making sure that the audience feels like a part of the show. Try to be open to questions and input from the audience, especially early on, while the show is young.
The Right to Use Music
If your show plans to use music or audio clips you may end up dealing with legal issues. Since music is usually a vital part of a radio show, you’ll need to address the matter right away. There are online services allowing you to use music or audio clips by paying a fee that will cover the copyright cost.
It’s also possible to hire an attorney that will handle the legal matters regarding copyright if the music available online isn’t enough. This is an additional expense and therefore something you should address as the show grows.
Providing News on Your Show
Radio shows are usually a good source of quick bulletin news. That’s something even a small radio show with little resources can provide. It also gives you a chance to break your production schedule into different parts separated by the news.
There are online services that you can subscribe to and get the news based on your region, interest, or the sources that you decide to focus on. It’s also possible to find and produce the news yourself. However, this requires a lot of additional effort and skills and may not be suited to a small news show.
Running Live Shows
Live shows are the most attractive part of small internet radio shows. They allow the audience to tune in and listen to the content live and therefore feel like a part of the show and the community. These shows are especially well suited to interviews and off-the-cuff banter.
Keep in mind that this doesn’t mean that you can just start a live stream and gain an audience. There’s a skill and a learning curve as to how to run and conduct a live show. Many don’t have the talent needed for it and even those who do, need to work on it.
Setting Up a Broadcast Schedule
An internet radio show needs to have a broadcasting schedule. That way you can create a relationship with the audience that can rely on having a show to listen to at a decided time. It also forces the production team to work on a regular basis and to keep their creative juices flowing.
Once you set up a schedule the only thing to do so is to stick to it. After a while, you’ll notice that the creativity is self-feeding and that you’ll start pushing yourself to produce more.
A Show Should Be Fun
Running a small online radio show is more of a hobby than a job even though it can generate profit if it’s done right. That’s the approach you should take when it comes to working on the show. It should be fun and creative and you should enjoy the process of producing it.
That’s something that the audience will pick up on as well. If an author loves their show, chances are that there are others who share their interest and who could find their place in the (small) fun base. Loving what you do, also makes work easier.
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