You’ve got a great line of products that you can’t wait to get out there to your adoring public. It’s hard to do that if your target audience doesn’t know that your business exists. You’re going to have to do a little bit of marketing.
One of the best marketing tactics that you can implement is a product catalogue. Having one will give your customers a visual representation of your products. People are more willing to buy what they can see.
Not only that, but you can take a few pages out of the book to introduce your company to the reader. Are you ready to get started? Check out this guide to learn how to make a professional-looking catalogue.
Why Do You Need a Catalogue?
Before we get into how to create a catalogue, let’s talk about why you should bother with it. As we’ve already stated, catalogues are a great marketing tactic. If customers can see what you have to offer with their own two eyes, they’ll be more likely to buy it.
You can take a few pages to tell your audience your business story and let them know what your core values are. This will humanize you in the eyes of your potential customers and help them feel more connected to you.
Many business owners will argue that catalogues take up a lot of paper and ink, which makes their production sort of expensive. If this is a concern that you have, stick with making a product catalogue online. Everything is digital, so it doesn’t cost quite as much to produce.
Know Your Audience
Before you can begin on your catalogue, you’re going to need to do a little research. Knowing who your target audience is will help you set the tone for the entire book.
For example, you won’t write a catalogue for adult businessmen the same way you would for teenagers in high school. The language will be completely different.
Sit down and create an ideal customer on paper. Think about how old they are. What region of the world do they live in?
What are their interests, and what do they do for work? Once you have the answers to these questions, you can begin putting everything together based on your data.
Establish Your Brand
Remember that at the end of the day, your catalogue is a marketing tool that you’re using to attract your customers. You can’t pass up the opportunity to establish your brand.
To this end, if you don’t have a logo already, you should get on it. Having one will help the image of your company stick in the mind of your clients. If you don’t know where to start with this, a skilled graphic designer from www.digiprint.ca can help you out.
Besides a logo, you also need to take a few pages to talk about your company. Include your mission statement and tell your audience what your business’s values are.
Decide on Your Collection
Depending on how many products you have, you’re not going to be able to fit all of them in your catalogue. You’re going to need to sit down and decide on your collection.
Unless you’re going with a full-length catalogue, you only have a few pages to work with. We recommend deciding on a theme. Maybe you want to show off your clothing line’s fall sweaters, for example.
Get Professional Photos
Grainy pictures that you took with your cellphone may work if you’re trying to sell something on Craigslist or the Facebook marketplace. It won’t work for your catalogue.
If it’s within your marketing budget, your best bet would be to hire a professional photographer to take care of your product pictures. If you can’t afford a professional, you can take them yourself.
Make sure that you use a high resolution when you do, and put your products on a plain background. You can take a look at a few product catalogue examples to see what other business owners are doing before you take your pics.
List the Product’s Features
Pictures are worth 1000 words, except for in your catalogue. Having good photos of your products will help, but they aren’t enough by themselves.
Potential customers want to know how your goods can help them. People want to know the basics like what colors the product comes in or the material it’s made with.
Keep in mind that it is possible to go a bit overboard with your description. You want to reel people in with your features without overwhelming them with too many words. You’re not writing a novel here.
Give Your Contact Info
Your potential customers need a way to contact you. After all, how can they buy from you if they don’t know what website to go to? They may also have some questions regarding your products.
They’re not going to buy the item if there’s no one to answer these questions for them. So, put your contact information on every other page. Be sure to include both your website and phone number.
Get Your Product Catalogue Together
If you’re looking for an easy and inexpensive way to market your goods, you shouldn’t pass up on creating a product catalogue. Not only do they allow you to show off what you have in stock, but they can also help you establish your brand.
If you want it to have the desired effect, you’re going to need to take some professional pictures and write up killer product descriptions. If you don’t think you can handle this yourself, it might be a good idea to outsource to create a proper catalogue.
If you’re looking for more ways to get the word out about your company, we’ve got you covered. Visit the Business section of our blog for all the latest tips and tricks.