As much as you want to avoid it, you might find that your business reaches a point where refurbishments have to be made. This is naturally going to be quite an intrusive procedure that will likely mean that you have to close temporarily, or at least put some of your services on hold. It’s easy to worry about how this will impact your financial situation, as well as the engagement of your audience, but this anxiety might be preventing you from noticing what an opportunity you have in the reopening.
This is a chance for a second debut—a re-emergence onto the scene, but this time, with all the experience and progress that you’ve made up to this point.
New and Improved
This is a chance for you to take stock of the kinds of problems that you’ve noted you have, and to resolve those issues by introducing your business as its definitive self. Over time, you’ve likely acquired a great deal of customer feedback that can help you to understand what your audience feel your business does well, and what might be ripe for some improvement. If you have some time where your business is closed, you’re therefore free to work on your operations without also having to juggle regular service, and it can provide you a chance to make all these improvements. A big marketing push before you open can get people excited about the return of something that they’ve been missing, and the debut of your services as they’ve never been seen before.
However, it might be that these issues aren’t just restricted to your products or services. If you’re closed for refurbishments, it might well be that there are several physical aspects of your business that you’re looking to improve, but while these might be quite targeted, it’s worth ensuring that you cover all your bases at once. Companies like Keflatwork.com can help you to maintain the concrete areas around your business, so that the first impression people have of the surrounding area is a positive one, and working with designers and other construction companies can ensure that your building is as representative of your brand as possible for higher levels of recognition.
While this is a golden opportunity to learn from your experience up to this point and deliver the most refined version of your brand to date, it’s also a time to look outwards. Are there other directions that you want to go in with your business? Perhaps you’re hoping that the reopening will be able to give your brand a more distinct identity that can help you to further your marketing efforts? There’s likely that you had a specific reason for undergoing the initial refurbishment, but it’s important to look beyond this at what the reopening could do for your brand as a whole. Being open-minded about the possibilities here can stop your business from becoming stagnant and stuck within the boxes that you impose upon it, and instead being much more open to change and rejuvenation.
That said, you don’t want to alter things to the point where you’re valuing quantity over quality or needlessly dabbling in areas that neither you nor your audience have much of an interest in. You still need to understand what you do best, and how your audience will respond to that. It’s just as important that you don’t limit yourself, as this is something that could put you at a disadvantage compared to your competitors if you feel as though they’re being more adventurous with their brand.
A Marketing Push
As mentioned previously, you might want to coincide the grand unveiling with something of a grand marketing push to celebrate the occasion and draw your audience back towards you. You might have had some sort of social media countdown in mind, informing everyone that your time out on the bench is nearly up, drumming up anticipation and letting them know when the doors will swing open again. However, there are other routes for you to explore too,, such as how you can include promotional offers to coincide with the grand reopening. This isn’t just something that might have more people flooding to your door on the day itself, but it can allow your posts to be shared on social media, potentially reaching other audiences who wouldn’t have otherwise been aware of you.
This might be the ultimate goal of this marketing push, to capture the interest of a wider audience than ever before through the reopening event.