With over half a million new websites launched every day, it may not surprise you to learn that there are over 31 million active blogs across the web. Well, many of those blogs belong to businesses that know how to bring in traffic.
Luckily, you can start benefiting from a business blog, too. Let’s talk about the importance of blogs and how they can help you attract customers.
Why Blogs Attract Customers
The simple answer is search engine optimization, also known as SEO. Blogs help you optimize search engines in a number of ways, but most importantly by offering users relevant information.
The types of people who will be searching for that information are the ones you want to bring to your site. This is known as organic traffic, which is the traffic you didn’t have to bait with an ad.
It all comes down to the type of information you put on your blog. From there, customers will be able to find your blog by searching their questions and if your keywords match up and Google believes it’s relevant information, it will present your blog post to the user.
For example, if you’re running a candle shop and you have blog posts like “How candles are made”, “What is candle wax made from”, and “Best candle shops in New England”, then you’re giving yourself plenty of opportunities to rank for relevant searches.
Remember, people, search for information, not companies. Providing them with that information is a great way to draw traffic to your site.
This also has the effect of adding more pages to your website, which is like using 100 fishing lines instead of 1. If you have 5 pages on your website, that’s 5 specific topics that people may be able to find. However, if you have 500 relevant blog posts, you now have 505 opportunities to rank highly on a search.
Ideally, you will have an optimized website and quality SEO content to back it up, but don’t panic. You don’t have to be a technical expert to get ahead on Google searches, you just need the right services. You can always use services like Monarch Social Brand to optimize your content for Google.
The other way that blogs help you attract customers is by using calls to action, also known as CTAs. These are the last few sentences you’ll see in a blog post that will prompt a user to interact more with your site, contact management, or make a purchase.
Sticking with the candle shop example, it could be something like “Keep on learning about the candle-making process and check out our new line of fall-scented candles!” From there, you can add a hyperlink to “fall-scented candles” and direct traffic to your products. That’s how you bring in customers!
Build That Traffic!
Now that you know how blogs attract customers, there’s no time like the present to start reaping the benefits of blogging. Stay up to date with our latest business tips and start building your organic traffic today!