Are you tired of standing behind your trade show booth and watching all of the attendants pass you by without making eye contact? Do you want to look into ways to make your booth more entertaining for both you and your customers? If so, then you need to look into trade show games.
Doing so can turn the entire way that you look at trade shows on its head. It will help you see more conversions and build a more personable brand with your clients.
See below for an in-depth list of reasons why your trade show booth needs a game or two right away!
1. Gives Your Brand a Personable Side
These days, customers are only interested in working with brands that love what they do. They don’t just want someone who’s selling shoes to make a living, they want someone that’s selling shoes because it’s their purpose and passion in life.
Customers are smart. They know that the companies that enjoy what they do offer better customer service, better products, and a higher return on their investment. They don’t just want to buy a product from a company; they want to build a relationship with your brand!
All of that rides on your ability to show a personable side to your brand. If you can show clients that your company enjoys what it does, then you’re far more likely to receive their business.
Trade show games are an incredible way to do just that. They can show that your brand has a fun side to it. All work and no play makes Jack a dull business owner, and a game at your trade show booth can show them that you’re all about enjoying the ride.
Quite honestly, it doesn’t matter what game you set up. As long as you and your staff are genuinely enjoying playing it, you will accomplish what you set out to!
2. It Attracts Attendants to Your Booth
If you’ve ever set up a booth at a trade show before, then you know how difficult it can be to attract attendees to your table. If they get even a whiff of a sales pitch, they will avoid your trade show booth like the plague.
How then are you supposed to get anyone to your table? How can you get any sort of return when the attendees don’t even realize that the primary purpose of the trade show is to get them to purchase things? You have to be creative!
Trade show games are just the type of off-the-wall idea to help you generate more leads! It will separate your booth from all the others that are exchanging free promotional stress balls in exchange for an email address.
Your trade show game could be the magnet you’ve been looking for. People won’t care what kind of information that you need from them to play, they just want to be involved! They want all the attention on them!
Make sure that your game is appropriate for all ages, as you may get some customers who aren’t interested in playing, but their kids will be!
3. Your Staff Will Want to Work
Imagine not having to pull teeth to get your staff to work a trade show booth on a Saturday morning. Doesn’t seem possible, does it?
You have to win them over on the idea of the trade show booth just as much as your attendees, if not more so. If you give them a fun game to play with customers, then it’s highly likely you’ll get more volunteers.
This is especially successful with getting your sales staff to work the event. They’ll see the value in getting paid to play/referee a game, then make sales off of the clients that they play the game with.
Want a few ideas for trade show games? Be sure to visit this article at rockwayexhibits.com for 3 booth ideas for games that will attract customers and employees alike.
4. A Natural Sale
One of the best sales proverbs out there teaches us that “Customers don’t purchase a product, they purchase a brand.” In other words, they aren’t buying because of the product itself; they only purchase from brands that they’ve been convinced of.
You want to gain their trust to create customer loyalty. What’s the best way to build loyalty? By showing them that you’re their friend, not just another company.
Trade show games can help you seem like more of a kid at heart, which will resonate with your customers. They’ll buy from you because you’re a genuine person.
5. More Time to Talk With Customers
Even if you’re able to get an attendee to your booth with a free promo item, you only have them for a few seconds. They’ll try to brush off your sales pitch completely.
Trade show games give you more face-to-face time with your target clients. Rather than burning their ear off about your products, you can just use the game as a time to laugh, smile, and joke around with them. Those moments are priceless when you’re trying to build customer loyalty.
You’ll have all the time in the world to talk with customers, friends they brought to the booth to watch them play, and so on.
Invest in Trade Show Games for Your Booth Today
Now that you have seen an in-depth guide on the 5 biggest benefits of trade show games for your exhibit, be sure to brainstorm a few different ideas with your team.
Take the time to browse our website for more articles on trade shows, as well as many other topics that you will find helpful.
