Equifax, a global data, analytics, and technology company, has agreed to pay $640 million for Kount, a provider of artificial intelligence (AI)-driven fraud prevention and digital identity solutions. As the world’s digital transformation accelerates, driving record numbers of customer interactions to digital channels, businesses need new ways to establish digital identity trust in real time to combat the growing problem of online fraud while reducing customer friction. With the Kount Identity Trust Global Network – the industry’s leading risk-based authentication platform – this acquisition will broaden Equifax’s global footprint in digital identity and fraud prevention solutions, allowing businesses to better engage with their customers while combating fraud.Equifax kount ai id 640m Equifax.
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“As digital migration accelerates, one of our customers’ top challenges is managing authentication and online fraud while optimizing the consumer experience. Equifax’s acquisition of Kount will broaden its differentiated data assets, bringing global businesses the information and solutions they need to establish online identity trust “Equifax CEO Mark W. Begor stated “Equifax is making this strategic acquisition as a result of our strong 2020 outperformance and cash generation. Our investments in data and technology cloud enable us to quickly and aggressively integrate new data and analytics assets like Kount into our global capabilities, bringing new market-leading products and solutions to our customers.”
The Kount Identity Trust Global Network, the result of a strong patent portfolio, uses AI to connect trust and fraud data signals from 32 billion digital interactions, 17 billion unique devices, and five billion annual transactions across 200 countries and territories. As more signals are collected and combined with Kount’s AI-driven analytic insights, they become more predictive, assisting in real-time digital fraud prevention and account takeover protection while enabling personalized customer experiences. Equifax ai id 640m kountequifax.
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“More than 9,000 brands around the world rely on the Kount Identity Trust Global Network to protect against digital fraud while enabling personalised customer experiences and new e-commerce channels,” said Kount CEO Bradley Wiskirchen. “We are thrilled to be able to provide Kount solutions that include a comprehensive set of Equifax data, analytics, and products. Equifax’s global reach will accelerate Kount’s international adoption, allowing us to assist more businesses worldwide in better protecting their digital innovations and customers from emerging threats while improving the customer experience.”
About Kount
For over 9,000 leading brands and payment providers, Kount’s Identity Trust Global Network provides real-time fraud prevention and account protection, as well as personalized customer experiences. The Identity Trust Global Network, powered by Kount’s award-winning AI, analyses signals from 32 billion annual interactions to personalize user experiences across the trust spectrum – from ensuring frictionless experiences to preventing fraud. Quick and accurate identity trust decisions ensure secure payment, account creation, and login events while decreasing digital fraud, chargebacks, false positives, and manual reviews.
About Equifax is a global data, analytics, and technology company that assists financial institutions, businesses, employees, and government agencies in making more confident critical decisions. Their distinct combination of differentiated data, analytics, and cloud technology generates insights that power decisions that propel people forward. Equifax, headquartered in Atlanta, employs over 11,000 people worldwide and operates or invests in 25 countries across North America, Central and South America, Europe, and the Asia Pacific region.
