Out of the thousands of law school graduates, only 1% choose to start their own practice. Many get a job first and then move on to start their own law practice.
Being a solo practitioner is tough. You have to think like a business owner, look for clients to work with, and practice law.
To get a handle on the business side of your practice, you need a steady stream of clients. That’s the purpose of law firm marketing.
If you want to learn the best law firm marketing tips, this guide shows you the way. Read on to learn how to create a law firm marketing strategy for your practice.
1. Understand Your Client
Who is your ideal client? Are they looking for a personal injury lawyer?
People are usually scared when they need an attorney. They might be facing a lawsuit, have financial challenges, or want to recover damages.
You need to learn what fears they have. Your marketing messages will put those fears to rest and create trust with potential clients.
Find out what questions they have when looking for an attorney. This gives you plenty of content to work on as you build your marketing efforts.
2. Define What Sets Your Law Firm Apart
Why would someone work with your law firm when they can hire a big, influential law firm in the same town? Distinguish the reasons why someone should work with you.
Reiterate these reasons in your content and when you meet with potential clients.
3. Go Where Potential Clients Are
Smart marketing is about getting in front of the right people at the right time. You need to put your law firm in front of potential clients by meeting them where they’re at.
For instance, if you work with small business clients, then the Chamber of Commerce and small business networking groups are a good fit.
Many clients don’t look for lawyers until they need one. They’ll do a search online for bankruptcy attorneys, criminal attorneys, and personal injury attorneys.
You’ll want to invest in personal injury lawyer SEO or your legal specialty. If your firm doesn’t appear on the first page of search results, you’re unlikely to get quality leads.
4. Create a Marketing Budget
Most solo practitioners and business owners don’t spend money on marketing. They look at how much money they have on hand and decide that it’s too expensive.
Don’t make this mistake as a small business owner. Make sure you reinvest some of your profits in marketing your law firm.
That’s how you’ll get quality leads and grow your practice.
Master Law Firm Marketing
Clients won’t just show up to your practice. They’ll work with other law firms if you don’t get a handle on law firm marketing.
This guide showed you how to implement a marketing strategy at your law firm. Put yourself in the client’s shoes and understand their needs and fears. You’ll be able to create the right messages and use the right marketing channels to reach them.
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