63% of American consumers prefer to buy cosmetics that are manufactured in America.
Increasing consumer demand for more sustainable cosmetic products means they are looking for locally-made cosmetics.
You want to offer your customers quality cosmetics made on home soil. But how do you find the best cosmetic manufacturers in the USA? Keep reading to find out.
What to Look For in Cosmetics Manufacturers in the USA
Finding a reputable private label cosmetics manufacturer takes some research. You want to partner with one that not only understands your brand but follows regulations and standards. Here are some tips on qualities to look for in cosmetic manufacturers in the USA.
Sourcing Quality Materials
The ingredients you choose for your cosmetic products will depend on your target audience. Do you need vegan, fairtrade, or organic? Ask the manufacturers if they offer these ingredients and how they source them.
Compliance With Regulations and Standards
Cosmetics don’t have to be approved by the FDA by law but some of the manufacturing processes do. Every process should be in line with local or national regulations from sourcing to product packaging. If a manufacturer is transparent in their processes and shows proof of compliance, you’re on to a winner.
Supportive of Start-Ups
If you’re starting a new cosmetic brand, you’ll want to start small and test the market. If a manufacturer has a minimum order requirement that exceeds your budget, you need to keep looking. Your manufacturer should support your pilot phase with a low or no-minimum order policy.
Experience and Reviews
Trusting a manufacturer with your beauty products and your budget can be daunting. To put your mind at ease, choose one with many years of experience and excellent reviews such as BPI Labs. More experienced and successful manufacturers will be more likely to offer the best service.
How to Find the Best Cosmetics Manufacturer
Now you know what to look for in cosmetics manufacturers in the USA, how do you find one? Here are a few places to get started.
Searching online is probably the quickest and most convenient way to find your US-based manufacturer. There are extensive directories and US-based B2B platforms to help you.
Searching on Google with targetted keywords such as ‘cosmetics manufacturer USA organic ingredients’ will help narrow things down. You could also search ‘best-rated cosmetics manufacturer USA’ to find the highly rated companies.
Exhibitions & Trade Shows
Although they can take time out of your busy schedule, trade shows are a great way to meet manufacturers face-to-face. It’s also a great chance to get free samples!
To save time, you could research which manufacturers will be at the show. Then make a shortlist of the ones you think could suit your brand and just visit them.
Use your network of friends or colleagues in the cosmetics industry and ask recommended manufacturers. Just make sure to ask for advice from successful cosmetics brands that you like.
Choosing a Cosmetics Manufacturer in the USA
Whether you’re just starting out or have an established cosmetics company, using cosmetics manufacturers in the USA will benefit your business. Marketing your ‘made in the USA’ products will boost brand integrity and provide a great ROI.
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